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(This is Part 4 (the last part) of this case study. Part 1 can be found here.)

7-Sept-16, Midnight:

So the camp had been running for a few days after that placement-cutting spree. Let’s look at the stats:

As you can see, the camp was doing around $60/day in profits at around 1% CV before I cut placements on 1-Sept. After the placement-cutting, CV jumped from around 1% to around 1.60% (2-Sept to 6-Sept), but the amount of profits remained about the same. (Please excuse the low traffic volume for 3-Sept – I let my account balance run out by accident.)

Next – Time to test bids! As was mentioned before, testing staggered bids simultaneously just doesn’t work on this traffic source. So I’d need to increase the bid gradually once every couple/few days to see what kinds of daily profits I could achieve at each bid.

On 7-Sept-16 I Increased the bid from $1.33 CPM to $1.83 CPM. Was going to wait a few days before increasing further – unfortunately, the o ...

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