Quick(ish) post as I realised I’ve been running my campaigns with no real system, just acting intuitively rather than using a system based on the data.
I think the latter is key to managing risk and finding profitable campaigns and before I start native (used to run Adult), I thought it would be sensible to lay out a system that I can follow (and tweak over time), to bring discipline to my campaigns. I’ve written the steps below; would be great if some of the more experienced guys could take a look and provide some constructive criticism :).
(I’m hoping this eventually becomes something anyone struggling to be systematic can learn from)

Thanks a lot! (P.S. I’m planning to run skin in Tier II geos)

Step 1 – Find an offer

  1. Ask AM for top performing offers in Tier II geos
  2. Check whether your desired traffic source has sufficient volumes in the geos you plan to test
  3. Decide on an offer and geo to run
  4. If spend offer payout x 10 without a single conversion, kill the offer

Step 2 – Ads

  1. Use spy tool to search for recent, high traffics ads
  2. Download top 10 images (and associated headlines) and resize as appropriate for the TS
  3. Test 5 images with the same headline to find the best image based on the CTR after number of impressions
  4. Decide on which headline to run with the 5 images based on ripped ads / your insight int ...

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