Loading speed is considered a crucial factor when it comes to CVR of our mobile campaigns. There is no doubt that a fast loading landing page will beat a slow loading one, anytime of the day. But how big is the difference when we use an optimized VPS versus a CDN, do we relly need to put everything on a CDN or use VPS located in the same country as our target audience? Is there really a difference between <100 ms loading time and >500ms?

Let me find an answer for you 🙂

I have used one long running PROFITABLE campaign for this analysis, here are the important details :

1. its an Asian GEO
2. its all mobile traffic, majority is carrier traffic
3. all is running through a LP so we can observe the CTR difference too
4. the data consists of 8 full days – I divided this into 4 period, 2 days each. I selected a period that also includes 1 day where the offer didnt convert well from whatever reason, to make it more “real” as we all know this happens all the time.
5. voluum used for tracking

Please dont ask me any more questions regarding the offer or traffic, I would like to k ...

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