Please don’t share this document outside of STM, this is internal data from the private research company I work at. Had to push quite a bit to get the team to allow me to release this on the forum.

This will come in handy when scaling your winning campaigns. Split testing against different types of people is an easy way to boost ROI – weed out the non-performers and provide more juice to interests showing a higher ROI. Facebook makes it impossible to see al ...

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