How much $$$ have you lost due to stupid mistakes in AM?

I was writing an article for my blog the other day, talking about how a silly mistake can cost you several 100s or even 1000s of $$$. Based on the replies I got from some people, I’m actually quite a disciplined person, considering the amounts some fellow marketers lost themselves. So don’t be shy, I know you hang out around here, share your stories with us 🙂

Let me start with myself, there are 3 silly mistakes I can think of really quickly.

1. adult campaign (USA GEO) with trafficfactory network, I was changing bid from $0.06 to $0.08 per click – instead of replacing just the number 6, I deleted the 0 in front of it too and ended up with a bid of $0.80 per click. I noticed this about 5-10 minutes later, but the daily budget of $100 was spent already 🙂 It’s a small amount, but since it was at the very ...