First Facebook campaign, lead gen Campaign Tier 1

Hi All,

This is my first real attempt at a Facebook/Social media campaign.
Have been doing search for several years but have never really tried Facebook before.

So, Ive been promoting a Finance lead gen offer into a Tier 1 country for a while via search with some fairly good results.
The offer pays – 5 – 10 Euro per lead.
This activity has allowed me to build a Website visitors list in Facebook of about 5000 visitors.

From this website visitors data, I have generated a lookalike audience to 1% of the population
(choosing only 1% for now as I understand that this will keep the new audience as accurate as possible to my original website visitors list).

So, using this lookalike audience, I created a campaign targeting one gender using Mobile devices from the ages of 18 upwards.
I separated the ages out into adsets of every 10 years.
And each of these adsets then has 4 creatives which are simply the merchants banners
and my own text (slightly different banner and text for each creative) and these are simply direct ...