https://www.youtube.com/watch?v=PUTfs27x0ic

Whenever I start a new campaign on Native my focus is on finding an exceptional good offer.

Without an good offer your campaign won’t get any traction.

Once this part of the puzzle is solved, my focus shifts towards the creatives.

To win big on Native you need to become an expert in spotting, testing and improving creatives.

The creatives decide which audience goes through your funnel.

If your creatives attract the wrong audience, your campaign won’t fly high.

Imagine 100 people standing in front of a shop.

10 people within the crowd are potential buyers.

90 people are tire-kickers and time waster.

Your creatives need to attract potential buyers, while keeping most of the tire-kickers out.

Gaming The Algorithm

The traffic source allocates traffic based on the combination of click through rate (CTR) and cost per click (CPC).

The highest combination gets the most traffic.

To receive traffic your creatives need to have a competitive combination of CTR & CPC.

This becomes delicate when considering that many good placements only allow 1-2 creatives per vertical.

With one or two spots available for your creatives, you need to have a high CTR & CPC combination to decent traffic.

However going extreme with either the CPC or the CTR is not a good approach.

Clickbait creatives will provide lots of clicks, but you will have a hard time becoming profi ...

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