Native traffic presents an opportunity for the more experienced guys right now.

It’s the traffic of choice for those wanting to move up the latter without fighting the big blue Facebook monster.

Native traffic is around since a couple of years, but started to get more traction for affiliates the last 2 years.

Native is an expensive game, since you often advertise on big branded sites in Tier 1 GEOs.

The expensive traffic makes high payouts necessary.

Nutra, casino and bizzop typically have high payouts and are going strong on Native.

It will take a seizable investment to break into those verticals.

  • 10-20k budget for a small Tier 1 GEO. You will probably lose 5-10k till you become profitable
  • 20-50k budget for a big Tier 1 GEO. You will probably lose 10-25k before you become profitable

The spread between your loss and budget is the money you need to float revenue.

Starting out, you can easily spend $1k+/day in Tier 1.

You can achieve x,xxx/days in all Tier 1 GEOs by running a single vertical.

To achieve xx,xxx/days you either need to run several verticals in several GEOs or make a play for US & UK.

Check out the Bidding & Placement section for a tip on how to cut your initial investment by a lot.

The Big Picture

The party is going strong in the english speaking Tier 1 countries.

Outside Tier 1 there is only a limited amount of quality traffic available.

You will have a hard time spending more than $100-$200/day outside Tier 1.

However there is a place for campaigns in Tier 2 & 3.

You will be able to learn the basics for a fraction of what it would cost you in Tier 1.

Pick a GEO and one of the above mentioned verticals to get started.

  • Start outside of Tier 1 if you’re on a tight budget
  • Start in a small Tier 1 if you can spend more

Once you’re profitable you can scale your vertical to new GEOs.

You then can look in ...

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