SDK App Installs – The Good, The Bad, The Ugly of $XX,XXX/day
Category Facebook
What’s up everyone, long time lurker first time poster here.
*TLDR: I run a lot of app installs, but think I suck at app installs, send help.*
Here’s the deal, I have SDK access to a casino app that is being run in a certain geo. It is a bit gray hat so accounts going down is an issue from time to time. I have 15 accounts on it at all times, each account responsible for a 3-year age gap starting at 20 and going up to 65 with each spending between $200 and $600/day. Since accounts still go down this seemed like the easiest way to keep things running like a well oiled machine at all times.
Every account has campaigns for iOS and Android, and there’s lots of multivariate testing going on i.e. Lookalike audiences, source %’s, interests, ...