I’m having some facebook results that are difficult to control/predict. Some days the CPA looks great, then some days the campaign CPA is terrible. Looking for advice on my current setup.

I’ve got an offer going where I’ve narrowed the targeting currently down mainly using the following targeting techniques:

age – 45-54
gender – female
relationship – status in relationship
Geo – all us (its been an even spread of states)
Device – all (but mainly mobile comes in)
Placements – FB newsfeed only
Bidding – Conversion Pixel CPA bidding – $30-40 target CPA
Overall estimated audience size – 1.8MM

Attached is perf ...

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