PLAN FOR BANNER BLINDNESS. IT’S WHEN NOT IF IT HITS YOUR CAMPAIGNS

You launch a campaign, it gets a nice 1.5% CTR and then in 2 days it’s half that. “What is going on?”, you ask yourself. This is a phenomenon called “banner blindness” and it means that people have seen your banner so many times that they are “blind” to it. How can you stop this? I will explain the strategy I used on a high volume campaign that ran for a few months, til the offer got paused.

It’s not a question of if banner blindness hits, it’s just when. The best way to solve this is to deal with it before it occurs and has devastating effects. You will notice many posts about banner blindness if you google them, and how to avoid it by “mixing it up”. I will try to be more exact in the steps I took, which you can try to replicate for your campaigns. Let’s dig into it!

This campaign had 327,996,501 impressions on Go2Mobi, and kept running for several months. It is actually the same campaign I talk about in this case study.

The offer was a popular battery saver app and after just one day of good CTR on my best banners, second day just blasted me with only around 60% that CTR. My click price increased, and even with the same conversion rate, my campaign showed struggles. I tried renewing banners chaotically, and it helped, but this strategy had ...

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