Native Ads Cheat Sheet
Native Ads are the new kids on the block.
So I thought I would put together a brief introduction to make your experience with them a lot friendlier.
1. Keep refreshing images. Most Native networks give a lot of weight to fresh content. Ads is best to be refreshed every 3-4 days
2. Always separate campaigns. Split mobile, web and tablet.
3. Account history ( CTR and eCPM ) matters.
4. Popular Native ad networks for affiliates are: Outbrain, Taboola, Mgid, RevContent, Content.Ad, Go2Mobi, Avazu mDSP.
5. INTL targeting buys traffic cheaper than single country targetting. This is true for at least RevContent, MGID and Content.ad .
6. High payout offers work best (north of $20) in tier 1 geos – US, CA, AU, UK. Typically these have been CPL/CPS type offers
7. An optimal number of creatives is around the 10-12 testing 2-3 different style angles.
8. The use of a eye-catching ‘newsy’ style creatives paired with an advertorial landing page has shown success for multiple ver ...