A little intro: it will be my first article on STM forum, I posted it in march on my russian blog, now I translated it and I want to share it on STM, I hope it will be useful here.

Study of Top Landing for Google Play Installs

Today we’re going to have a detailed study of a top landing for installs, look at a code and scripts that help increase CR. In general, the aim of this article is to help people create their own landing, even if they are unfamiliar with HTML and JS and reach an impasse while meeting unclear symbols in the HTML code.

Each newbie thinks that now they’ll create their own landing and immediately get an incredible ROI and tons of traffic there, but it doesn’t usually happen. If you’re not professional in HTML+CSS, you can’t create a page that will look equally well in different browsers and various mobile devices. You shouldn’t naively think that your landing will be better than that of more experienced colleagues. However, don’t be disappointed as now there are plenty of possibilities of spying your competitors, and you can also take a ready landing, that has already brought profit to someone, and cater it to your needs. There’s no guarantee that you’ll also get a profit from someone’ landing, but you’ll at least know that your landing is displayed correctly, and it hasn’t moved beyond the user’s limit of visibility.

To begin with, we should find an example of a proper landing, so for that I’ll go to adplexity and try to find t ...

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