CHEATSHEET: DO’s and DON’Ts of Pop Traffic
Pop is a popular traffic type for newbies and pros alike. Below are some do’s and don’ts that, when used appropriately, can help you maximize profits and minimize losses.
********************
DO’s:
DO test multiple bids from the start. 3-5 camps at staggered bids to see which one give the best ROI.
DO use a self-hosted tracker if doing volume. A hosted-for-you tracker that charge by events can be significantly more expensive than a self-hosted tracker when you start doing volume on pop.
DO be aggressive if allowed. Check with both your affiliate network and your traffic source first to make sure you’re not breaking rules.
DO test low-competition geos first. Geos with lower average bids and fewer advertisers. Asia, Africa, & LATAM America are gold!
DO run broad-appeal offers. Important as pop traffic is non-targeted.
DO consider testing multiple offers from the start to increase your chances of finding a good one. Also test same offer on different networks, and different offer landers for the same offer.
DO get rid of bad placements. See here for a helpful tool.
DO start your own global blacklist. Some placements just won’t convert! Consider adding them to your global blacklist and apply it to future campaigns (thanks kepe95).
DO optimize landers for loading speed. Use a CDN and optimize lander code.
DO test back button and popunder scripts. Split-test direct to the offer / scarcity popup on same lander / a new lander and offer entirely (thanks to dazed1).
DO test popular landers that look different, to establish benchmark stats. Then beat them with your custom landers. Do some manual spying (thanks to simon_89), or a spy tool.
DO make landers attention-grabbing. Turn the visitor’s focus from what they were doing to your lander and offer.
DO test other available ad formats. e.g. pop & redirect traffic at zeropark; popunders/popups/tabunders/tabups at popads.
DO verify lead quality before scaling. Especially important for pop traffic!
DO actively ask for pay bumps. A natural thing to ask following a lead quality check.
DO use traffic network tracking tokens to help you optimize your campa ...