***Mini Guide by fbQueen*** Facebook and Quality Score
Aloha!
When you’re advertising on Facebook you need to watch your quality score. It is something you can identify by looking at your cpc, ctr and ad account performance in general.
As you are competing with many many advertisers, Facebook’s algorithm measures the performance of your ads, making sure the ads you post provide good content and engage their users (in other words it creates good user experience).
Fb will give you a quality score on a per account level, per targeting, per ad/post and even per fb page.
The algorithm takes into consideration how many users flag your stuff, how many hide it and even how long they are on your site/page.
Your engagement rate and quality score directly affect your ctr(click-thru-rate) and cpc(cost-per-click) and the other ...