Banner blindness is a serious issue, for both the site owners (publishers) and advertisers, as well as for affiliates who serve as the middle men between these two. The more the users ignore the ads, the harder it is to sell them something. In order to fight this, the internet marketers have to come up with new ad formats all the time.

HOW TO MAKE BANNER BLIND SURFERS CLICK AN AD?

There are basically two ways of getting the “banner blind” users to click on your Ads :

– Distract them with intrusive AD formats like POPs, Interstitials, Self-Maximizing video banners … the problem with these is that they are annoying. They do produce results for sure, but the latest trends are not favoring such intrusive ADs. Google announced a new update that will penalize sites with “too-big” interstitials for example.

– The second option is to come up with ADs, that do not look like ADs 🙂 And this is what Native Advertising is about. Native AD units, called WIDGETS, are designed to look like they are a natural part of the sites, that they are displayed on.

Let me show you a sample of what a Native advertising widget looks like, I’m sure you have s ...

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