So after quite a long time of burning my mind through this. I figured that the biggest, most important and the single most vital element that could either make or break your profitability on NATIVE is audience filtering.

And when I say filtering, I don’t mean in terms of targeting, rather in terms of your AD itself. The only way to ensure you don’t over spend and waste your budget is to filter away the non-buyers within your AD itself. The best way to do that is to CALL OUT YOUR AUDIENCE wi ...

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