For those of you unaware, Yahoo apparently operates one of the largest Native ad platforms called Gemini (yearly rev around 2.5 billion, which is far more than outbrain/revcontent/taboola combined). Unlike traditional networks where publishers are aggregated, yahoo serves all these ads in-house on their own sites. They own a bunch. Yahoo, tumblr, huffpo, etc

Anyways, do any of you guys have experience with Gemini? The self-serve platform seems pretty shit and poorly made so it’s obvious they ...

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