Thoughts on Yahoo’s Gemini?
Category Native
For those of you unaware, Yahoo apparently operates one of the largest Native ad platforms called Gemini (yearly rev around 2.5 billion, which is far more than outbrain/revcontent/taboola combined). Unlike traditional networks where publishers are aggregated, yahoo serves all these ads in-house on their own sites. They own a bunch. Yahoo, tumblr, huffpo, etc
Anyways, do any of you guys have experience with Gemini? The self-serve platform seems pretty shit and poorly made so it’s obvious they ...