What Verticals And Traffic Sources Are Working In 2017?
Want to know where you should be focusing your efforts in 2017? Well, you’re in the right place.
Welcome to our annual report on the state of Affiliate Marketing, what’s working, and what’s no longer working as well.
Let’s get to it.
Traffic Sources
The really big news for 2017 is that Facebook is back.
With a new performance marketing team aiming to get affiliates spending on the platform again (including volunteering to be grilled by me live at AWA 😉 ), and the rise of affiliate-style dropshipping stores, Facebook’s back as one of the most attractive options for affiliates, both newer affiliates and experienced affiliates. I’m seeing a lot of people transitioning out of blacker-hat models into ecommerce on Facebook in particular.
I’ll go into more detail on this below in the “verticals” section, but aside from ecommerce, we’re also seeing more clarity on how to run nutra and bizopps on FB in particular, as well as third-party lead generation and ecommerce offers.
Of course, black-hat Facebook is still rolling too, but it’s getting steadily harder, particularly if you don’t alr ...