Let’s go back to a classic – one that I have written about before. Men’s bracelets.

Because Aurum brothers is doing phenomenally well in that space (see site here)

Some people might think that they need to go look for another Blue Ocean. But you don’t. If something sells well, there’s an interest there.
And apparently, there are many men that are interested in these.

Personally, all I have on my wrist are scars from accidents. But not owning the product does not make many less in such a profitable business.

And so should you.

Because my research has found this company: Pig & Hen (click here for the site)

They did €2 million in 2017 selling mens bracelets from sailing rope.
With a 50% gross margin.

Their other cost are listed as 424K, which I assume are the marketing cost mainly.

So financially, it all makes sense as well (profitable and from what I can judge, they pay themselves a very decent salary).

So what can we learn?

1. Have a good margin on your products

If you have ...

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