SCALING MASTERY
Turn Your Affiliate Career Into a REAL Business!

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Well, if you really want to make money, no matter what traffic source you are using, you need to know how to scale! Having a one or two profitable campaigns is not enough, you need to have deep understanding of the scaling process. I will break this post into 3 parts:

  • Part #1(Basics of Scaling) – first of all you need to understand what it takes to scale and what is the right approach for it.
  • Part #2(Scaling on Facebook) – after the foundation is laid down, i’m going to dive into scaling strategies and concepts on Facebook.
  • Part #3(Building a System) – if you want to scale hard, and be able to test many things on the same time and still have time for yourself, you need to learn how to build a system. (This will be on a separate thread, it’s not available yet)

Note: part #2 is on the next post. Make sure you check it out.

PART #1 – BASICS OF SCALING
The Basics of Scaling (GENERAL)
The principles of scaling can be applied to all the traffic sources, the only difference is that the actual scaling is implemented differently, the idea stays the same! The difference between a media buyer and a businessman is the scaling part, a businessman can be a media buyer, but a media buyer is not necessarily a businessman.

ROI vs VOLUME

  • When budgets go up the ROI goes down! This is just a rule of nature, it will happen on every traffic source you will ever use.
  • Mindset – most of the media-buyers have a ROI focused mindset, you need to shift that mindset to a volume focused mindset. I don’t care about ROI, I care about profits! I rather to spend $100k with 30% ROI over $10k with 200% ROI.
  • Difficulty – finding super-profitable campaigns that generate high ROI (it varies, high ROI is different for different verticals) is way harder than finding campaigns that generate low ROI. Finding super high ROI campaigns have factors we don’t have control of such as luck. In addition to that.
  • Power – more volume you have more chances to get better payouts.

The Core of Scaling
It all comes down to –
Strategy + Systemising = SCALING!

  • Strategy – break down the process of finding profitable campaigns. If you are on level of being able to scale you probably focus on one or two verticals. You know what type of copy and creatives works, breaking it down should be easy.
  • Systemising ...

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