My LP has more than 100% CTR, how is that possible?

This question is popping up over and over again, so I decided to write a short article about this topic and use it as a reference for future use.

So here we go :

MORE THAN 100% CTR ON A LANDING PAGE, HOW CAN THAT BE?

The theory is clear, if I send 100 clicks to a landing page, I expect only a part of them to actually click on the CTA button and get to the offer – not everyone is interested into what we are offering, and that’s perfectly fine.

50% CTR already sounds like a dream in most cases, 100% is virtually impossible … but still, we see it over and over here on STM – users report 150%, 200% or even 1000% LP Click Through Rates. So how is that possible?

There are 2 main reasons for this:

1. SOME SCRIPT:

Back-button redirect, auto-redirect, extra popunder or exit pop … affiliates love to use all kinds of scripts to get “one more shot” at monetizing a click before it’s lost for good. I’m not going into whether it is a good idea or not, I’m using some scripts almost always too, but we need to address how to handle this properly.

When using these scripts, you have two options : send the traffic to the “click” url of the same campaign, which effectively works as if someone has clicked on the CTA button. Or you can create a new campaign for this traffic and send the traffic there.

In my opinion, it’s the best to treat this traffic as some kind of BONUS, I’m not using i ...