Hey guys I was wondering what is a “normal” click loss rate for mobile traffic? For me when I look at my tracker (Imobitrax) I seem to be in the 15-20% range. I’m not sure why it’s this high, I have a quick loading lander and use CDNs etc.

I was thinking perhaps it’s because maybe these are user misclicks? Like for example somebody is surfin on their phone and accidentally clicks my banner and then automatically hit the back button?

Any thoughts appreciated.

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