Do I Need To Run Landing Pages? How Do I Create A Landing Page?

Just directly linking to an offer probably won’t put you into profit. And if you’ve been doing that, you’re probably wondering what you can do to improve the situation.

Well, there’s good news: there’s a magic ingredient you can add that will often catapult your conversion rates upward.

That ingredient is a landing page.

Alternatively, you might be running pop traffic. In that case, all you can run is a landing page.

In either case, read on to learn how to create them and why they work.

Landing Pages: The Bridge Between Ad And Offer

A landing page is a simple Web page that is designed to do one thing and one thing only.

It’s designed to persuade people who have clicked on your ad that they should sign up for your offer.

Why do you need this?

Well, the chances are that your offer wasn’t specifically designed for the campaign you’re running.

Maybe you’re running a campaign for people who like Asian women, for example, but linking to a general dating site. Or perhaps you’ve included the age or state of your visitor in your ad – but they’re not mentioned on the offer page.

A landing page lets you take that information, and reassure people that the offer they’re being sent to is for them.

It’s almost like being able to design your own offer, exactly for the people you’re targeting.

Do I REALLY Need A Landing Page?

If you’re running a campaign that you could potentially direct-link, you might be wondering if you really need to invest the time and uncertainty into making a landing page.

In short: probably, yes. About 95% of the time, a good landing page will improve your conversion rate, for the reasons listed above.

However, that doesn’t mean that it’s not possible to get profitable without a lander. And if you’re still learning AM, it can be good to get the basics down before you start messing with landers too.

Even if you’re more experienced, it’s a good idea to split-test your landers against a direct link, just in case this is the rare offer that converts better without a lander.

For more help deciding on whether to run a lander, read these two threads: http://stmforum.com/forum/showthread.php?23848-Mobile-Landing-Page-Need and http://stmforum.com/forum/showthread.php?23733- ...