Hello everyone,

I started this campaign a few days ago after being able to overcome a lot of obstructions by Facebook 🙂

Would you kindly help me to optimize it and to get profitable?

OFFER: Sweep
GEO: Italy
PAYOUT: 1,27 euro

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DAY 1

I started with a traffic campaign targeting only women (it is an offer more suited to women), I chose interests quite in target and I left the opportunity to add more interests to Facebook to get more conversions (is it a mistake? )

As the first test, I decided to split the ages. An adset ranging from 25 to 45 and one that goes from 46 to 65+. The copy and the image were the same.

Budget: 10 euro per adset.

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DAY 2

Results of day one:

Conversions = 7
Revenue = 8,89e
Spent = 21,20e
Net = -12,31e
ROI = -58,07%

Results of ads day one:

17774

Relevance score 9 ( adset 25-45 )
Relevance score 10 ( adset 46-65+ )

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After checking with a calculator for statistical significance, I declared adset 46-65+ as the winner.

The evaluation parameter on which I usually choose the winner is the conversions. In this case, the winner has also th ...

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