Propellerads

I think everyone, who’s working with POP-Traffic knows that Propellerads – it’s one of the best sources of qualitative POP traffic. Why I really like this source and think that it’s the best one at the moment?

  • Traffic is REALLY qualitative. Many great zones, where you can buy traffic with 1000% ROI
  • Fast moderation (about 5 min)
  • You can buy really cheap traffic
  • Ability to have big rev/cost per day
  • Good targeting options
  • CPA model
  • Great AMs

And all these things made this source the best in POP market. But recently they added a new type of traffic – Push Notifications. I decided to try, and I can say – it’s really GOLD!

Description

The main distinction between POP and PUSH is that:
POP – Not motivated. These users didn’t click on our AD.
PUSH – these people saw our AD (Image + Title + Description), so they already know what we offer to them. And the Convertion Rate (CR) will be 20-100 times more!

From Propeller’s site:

User knowingly agrees to receive push notifications and has to subscribe to a website’s notifications, clearly, that guarantees real “human” users and rules out the very possibility of bot traffic presence.

So our advertisement will be shown like that:

Verticals

The best verticals for this type of traffic are:

  • Sweepstakes (Win an iPhone X etc…)
  • Mobile Content offers (Anti-Viruses, Videos, Games etc…)
  • Installs
  • Gambling
  • Dating (no nudity!)
  • Nutra (Weight Loss etc…)
  • Desktop installs (MACKeeper)
  • E-Commerce (Some really WOW-Goods)

Of course, as we’re already working with POP traffic in Propeller, and the best verticals for POP are Sweeps and PINs, I think, you understand, what should we try at first? 🙂
I would highly recommend to try SweepsTakes offers (iPhone X, Samsung S9, Vouchers of Popular local shops, VISA gift cards). All these offers work great with this type of traffic.

Creatives

Unlike the POP traffic there we need to use other creatives in addition to our LP. People will see our image + text, and there we have a parameter such as CTR. It’s a % of how many people saw your ad to how many of them clicked it. So as you can understand, the more CTR – the cheaper traffic we get. But actually we don’t have to chase high CTR, because we really need a balance between CTR and CR. For example, we may have 20% CTR, but only 30% ROI. On the other hand some campaigns with 1% CTR can show us 500% ROI. Try, try, try and you will find this balance 😉

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It’s the same with Native traffic. Imag ...

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