Reverse Engineering Traffic
Here is a quick example of showing you how I use the tool we build in 7 days to reverse engineer traffic sources and offers giving me great Traffic insights.
The tracking/redirect domain
I am going to analyse the default Voluum tracking domain voluumtrk.com
That domain gets a massive amount of traffic. 100s of Millions of hits every month.
Traffic source
So where is the traffic to voluumtrk.com coming from?
Ignoring the direct traffic (no doubt referrer blanked), and google traffic, here are top top 3:
The Publisher
Lets look into that last one – alltube.tv – its not the largest adult site on the web, but it still gets over 10m visits every month.
What I like to do is look at its traffic and specifically where all the ads are sending traffic to.
Not by scraping, but by using actual human browser data – so real clicks & visits.
As usual with streaming and adult sites – we see bet365 at the top. Ill reserve that one for aother time.
The advertiser
Looking through the top 10 destination sites, (assuming I am in the gaming/download vertical) – clearly the first one that jumps out is we-are-gamers.com .
Look at that traffic spike in August!
The landingpage
Of the 30m in traffic, it looks like about 50% goes to the following page:
we-a ...