I saved up 13k to play with FB ads. I’m on my second campaign. My angle is good – I think. I am getting 8% – 10% CTR and .15 to .2 USA clicks to an advertorial that promotes a free trial with $36 payout. Seems workable.

My lander isn’t making me profitable though. First lander had 15% CTR to offer and no conversions. Second lander had 50% of people reading the entire advertorial (which seems good to me), and 25% making it all the way through the end of the comments, but still just 18% CTR with no conversions.

I think there is room for improvement. I’m building a third lander and will make improvements based on what I have seen from my heatmap.

  • I’m improving the comment section (previous comments weren’t good, and most clicks were on the CTA after the comments)
  • I’m making the pitch less obvious (it’s a savvy crowd and I think it was too obviou ...

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