Shopify store using FB as a traffic source

Hey All,

So along with all other STMers here, I saw (mostly read) that ecommerce is back big time. The buzz being using shopify as a platform for building an e-shop and using FB as a traffic source for acquiring customers.
I thought why not give it a try. I personally had some experience as a seller part time on eBay and etsy but was never able to devote the amount of time required to make it a full time job. besides that, I liked seeing it as a hobby as I was selling Antiques, Arts and handmade vintage items which are a big passion of mine.

Anyways as I have little to none experience using Shopify and FB, I thought I could share the journey here so we can all benefit from this experience. So obviously ALL (constructive) comments are more than welcome.

The Product:
So after some thought I decided to go with selling holy land products (Wooden Crosses, Rosaries etc.) that are manufactured in Jerusalem, Bethlehem and Nazareth . Due to the fact that I have good connections to the manufacturers I’m able to get it at a low price without even going into wholesale prices yet. The items can be advertised as “blessed at the holy land”. Now to be totally honest, when choosing these products I didn’t go through the recommended process of looking at the demand, competition and all the works. I admit that I went purely on instincts here as I considered this as my learning curve for both Shopify and FB. Plus, it seemed I could have a good angle for advertising this product on FB, and finding an audience for it.

Shopify

After ...