The purpose of this article is to give you a review of the 4 most well-known affiliate tracking platforms in the market and to compare them qualitatively and quantitatively.

These are all pretty well-established platforms in the market with a lot of experience in the industry.

Voluum

On STM: voluum

One of the most popular and most complete platforms on the market. Voluum doesn’t have a self-hosted platform service, but is using a cloud-hosting approach.

So here are some of the features:

  • Easy integration with a variety of platforms
  • Great variety of stats – You can analyze Affiliate Network, Countries, Carriers, Clicks, Browsers, Browser Version, City, Connection Type, Conversions (clickid info), Country, Day, Day of the Week, Device Type, Hour of the Day, IP, ISP, Landers, Language, Mobile Carrier, Models, Month, OS, OS Version, Offers, Referrer, Referrer Domain, or State/Region, among others.
  • Simple Stats Visualization
  • Split tests for offers tests
  • Landing pages tests

Thrive Tracker

On STM: ThrvTrkr

As soon as you go through the registration process, you receive a presentation email that’s pretty well-structured explaining the three main products the company has to offer:

  • ThriveTracker – the main product, the tracking platform, to be used in all existing traffic sources (Ad Networks, DSPs, Facebook, Twitter and other traffic sources)
  • POFpro Ad Platform – the aim of this project is to easily integrate affiliates with the “Plenty of Fish” dating network. This platform simplifies the life of all affiliates. It’s super intuitive and allows you to scale up in a short period of time.
  • AdultAdsPro Platform – a great way to connect tracking platforms with ad networks. This new feature allows you to automate media buying:
  • Easy Campaign creation – you can easily create campaigns in bulk.
  • Clean data – you have access to granular data such as specific browsers, hour or targets.
  • Banners optimization ...

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