Probably #1 frustration for every Facebook mediabuyer, whitehat or blackhat, are the Facebook accounts. If you are doing BH you always have to keep in mind you are going down someday, even (or especially) if you are using a cloaker. When you are doing whitehat your mindset will probably will be reverse, you think you are untouchable.

In general it’s very important to keep in mind Facebook is very eager to take anyone down who is, somehow, annoying their subscribers or showing unnatural behaviour.

Before we are going more in-depth regarding issues with accounts, here are the types of accounts Facebook is offering;

1. Personal accounts
2. Business accounts
3. Agency accounts

1. Personal accounts

Probably mostly used by beginners, since it’s simply connected to your personal Facebook account. Just login your own personal Facebook account and enter the following url to find the Ad Manager; https://www.facebook.com/adsmanager

Once you are there follow these steps to setup your account and first campaign; https://stmforum.com/forum/showthread.php?40696-The-Ultimate-Facebook-Newbie-Tutorial-2018-Part-1-The-Almighty-Ad-Manager&p=345113#post345113

These are usually very strong accounts since most of us have been on Facebook for years, show natural behaviour and have a solid group of friends. For every ad account eventually it’s a matter of building a reputation to unlock certain perks Facebook is offering to make mediabuy a bit more easy. You can think about a creditline, ability to create unlimited business accounts and a dedicated account manager who can help you with all kinds of things (strategy, ad setup, financial etc).

Whitehat vs Blackhat
19033

We can’t deny loads of STM’ers still prefer to focus on Blackhat campaigns, which make it harder to unlock these perks and have a serious collaboration with Facebook. In general ...

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