One of the questions Im getting pretty often from new marketers is, “what kind of traffic is this”, so I thought I’d do a mini series on this, explaining the specifics for every traffic type. Let’s start with the most popular POPs and if there is enough interest, I will cover the other types in following posts.

So what is POP Traffic actually?

History: It all started as POP-UPs, it was the small window that popped over a site – usually used for email collection. What started as a small pop, ended up as a full sized window with the absence of scroll bars, moved up on the screen a bit so the close button wasn’t visible at all 🙂 Even better were the “smart” marketers who chained the popups so you basically couldn’t break out of the chain without crashing your browser – this was the birth of the term “popup hell”. As you can guess, browser developers did all they could to block this and they succeeded in a way too.

After a few years, surfers were so annoyed with popups that the most common reaction to seeing a popup was to hit alt-f4 asap. And that’s how POP-UNDERS were born. The idea was very simple, when windows poping up over the site and cov ...

One of the questions Im getting pretty often from new marketers is, “what kind of traffic is this”, so I thought I’d do a mini series on this, explaining the specifics for every traffic type. Let’s start with the most popular POPs and if there is enough interest, I will cover the other types in following posts.

So what is POP Traffic actually?

History: It all started as POP-UPs, it was the small window that popped over a site – usually used for email collection. What started as a small pop, ended up as a full sized window with the absence of scroll bars, moved up on the screen a bit so the close button wasn’t visible at all 🙂 Even better were the “smart” marketers who chained the popups so you basically couldn’t break out of the chain without crashing your browser – this was the birth of the term “popup hell”. As you can guess, browser developers did all they could to block this and they succeeded in a way too.

After a few years, surfers were so annoyed with popups that the most common reaction to seeing a popup was to hit alt-f4 asap. And that’s how POP-UNDERS were born. The idea was very simple, when windows poping up over the site and cov ...