Using Route 53 As Your DNS – Boosting Performance Where Few Affiliates Bother

Though hosting and page load speed is a big topic when it comes to mobile marketing, still very few affiliates bother to optimize the request times of their DNS servers. This is a quick solution that can be used for any hosting but is especially well integrated with Amazon’s popular CDN, CloudFront.

What is Route 53?

Amazon Route 53 (Route 53) is part of Amazon.com’s cloud computing platform, Amazon Web Services (AWS). Route 53 provides a scalable and highly available Domain Name System (DNS).

In translation, it’s a service from Amazon that is much better than your average DNS.

Why use Route 53?

If you are running anything that requires speed, you want to optimize each step. Your domains should not stay on the default slow DNS of the registrar or hosting provider.

This especially applies for mobile pops but it’s useful everywhere. Here’s the difference it can make.


Using default


Using Route 53

You can run this test at http: ...

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