Knowing exactly when to stop running a campaign or an offer can be hard: it’s something that you will get a feel for over your career as an affiliate.

Having said that, here are some guidelines for various situations you’ll encounter, whilst you’re developing your own instincts.

The Four Key Rules Of Cutting Anything

Rule 1: Achieve Statistical Significance. If you cut things before you have enough data to be sure they’ll continue to perform as they have in the past, you’re just throwing away money. Don’t do that. Follow our Ads and Landers guides for statistical significance. Also, be careful how long you’ve run them over – if you’ve run a campaign for 15 minutes the data isn’t significant even if you got 10,000 clicks in that time. 2 days is minimum.

Rule 2: Don’t Run Losers Beyond Statistical Significance. If a campaign, an offer, a lander or an ad isn’t performing and you have statistically significant data to that effect, any more money you spend is wasted. Be sure to figure out when statistical significance ...

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