I have tested this myself on a few texts … it really is impressive, and it is really getting good enough to use on ad copy for at least 85% of the cases

Google Translate Makes Quantum Leap in Improving Machine Translation
from https://blog.google/products/translate/found-translation-more-accurate-fluent-sentences-google-translate/

In 10 years, Google Translate has gone from supporting just a few languages to 103, connecting strangers, reaching across language barriers and even helping people find love. At the start, we pioneered large-scale statistical machine translation, which uses statistical models to translate text. Today, we’re introducing the next step in making Google Translate even better: Neural Machine Translation.

Neural Machine Translation has been generating exciting research results for a few years and in September, our researchers announced Google’s version of this technique. At a high level, the Neural system translates whole sentences at a time, rather than just piece by piece. It uses this broader context to help it figure out the most relevant translation, which it then rearranges and adjusts to be more like a human speaking ...

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