Joking aside (and reposting, since the last time people didn’t like having to enter an email to get the pdf delivered), there’s a new way that an AVID Ad Server customer found to increase conversions on existing traffic.

We put together a case study on what they did. It’s too long to put it all in the post, and the pdf is too big to add as an attachment, so if you want to download and read through it send me a pm and I’ll email it to you. Here are the main points:

Affiliates are moving away from display advertising as CPMs increase. They’re moving towards content ad networks like Taboola, Outbrain, and even Facebook (yes, Facebook is just a big content ad network). Here’s the secret…as you move towards these content ad network channels you need to think more like a publisher and less like an advertiser.

Four ways to think mor ...

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