Note: FB changes a lot in the course of a year. I will be going through and updating this guide shortly, so for now it is great but not yet at Zeno standards.

Facebook is a traffic beast an everyone knows it. Volume, international traffic, virility, deep granular targeting -everything a marketer wants!

However, as an entry point into the world of internet marketing it is certainly fickle and unforgiving.

There are many traps that newbies fall into and a plethora of questions are always raised, often repeatedly, here on the forum.

So, let’s go over some of the basics of the FB advertising platform:


Part 1 – Platform Basics

Part 2 – Campaign Beginnings

Part 3 – Campaign and Ad Creation Basics

Part 4 – Facebook Ad Types

Part 5 – Tracking Campaigns and Geo-redirection

Part 6 – Optimisation and Tips

Part 7 – Changes Worth Noting

Appendix 1 – Sample Gaming Creatives

Appendix 2 – Gaming Cheat Sheet

Appendix 3 – Direct-linking to Mobile App Installs

Using Conversion Tracking More Effectively


If you have specific questions try to ...

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